ChangeMyLife
Product Development · Packaging · Go-to-Market
We led the brand-building and go-to-market process for a health-conscious product line: from product positioning and identity design through label graphics to launch communication.
Year
2024
Project Type
Product Development / Go-to-Market
Challenge
Building a health-conscious product line required a comprehensive process from idea to market: from positioning and brand design through packaging to launch communication — with a single, coherent partner.
Lab2Label's Role
Product development, label design, social communication, go-to-market
Our Solution
We guided the complete product lifecycle: defined positioning and target audience communication, built the identity, designed packaging and label graphics, then constructed the go-to-market communication.
Process
Product positioning and USP definition — target audience, competitive landscape and communication focus
Visual identity and branding — brand name, logo, colour and form language development
Packaging design and label graphics — customer-attractive packaging aligned with market expectations
Go-to-market strategy and launch communication — social content, launch campaign, sales communication
Deliverables
- Product positioning and USP definition
- Visual identity and branding
- Packaging design and label graphics
- Go-to-market strategy and launch communication
- Social media content and creatives
Business Outcome
The health-conscious product line reached market from concept to shelf in a unified process — with a recognisable identity, coherent packaging and launch communication that can serve as the foundation for retail negotiations and future product launches.
Related Projects
Have a similar project in mind? Let's map out the path to market together.
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