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Lab2Label / Services

Brand & Digital

Your brand. The whole picture.

From a new website to the next chapter of your brand. We help with the part you need now, while keeping the bigger picture in view.

Let’s discuss your website
The OverlandZone homepage captured on 3 September 2026
Actual mobile view of the OverlandZone homepage, 1 October 2026
Souldrops Quintessence product photography concept with golden reflections
The OverlandZone homepage captured on 3 September 2026 · Interface study

01 / Web & commerce

From first impression to the next step.

Websites and online stores that feel unmistakably yours. Content, design and functionality, considered together.

Current homepage view of the OverlandZone online store
OverlandZone · Current website view

OverlandZone / Online store, brand development and product communication

Our contribution

CMS integration

Content management that works for your team. Editable pages, a clear content structure and the permissions your publishing workflow needs.

Website maintenance

Updates, fixes and ongoing development. We start with your existing system and the practical support it needs.

Beyond the screen

More than an interface. A connected brand.

Bring us a standalone brief. Or, when several disciplines are involved, we help them work towards the same idea.

02 / Brand & design

The things that make you, you.

One clear visual and strategic foundation. On screen, on packaging and wherever people meet your brand.

The colourful product world from the public Souldrops online store

Web design / UX

Page structure, user journeys and visual design. We turn important decisions into tangible interfaces you can review.

Graphic design

Sales materials, campaign artwork and digital assets. A consistent brand presence in the formats your brief calls for.

Catalogue design

Make your range easier to explore. Content organisation and editorial design for printed and digital catalogues.

AI product visuals

AI-assisted visual content shaped around your brand, where it serves the brief. We clarify source materials and intended use before we begin.

03 / Communication & growth

Be present. Make a connection.

Search, content and campaigns. Connected steps towards the next chapter of your brand.

Rossmann Pet Coupon Days – cover
Product materialsChannelIntroduction

SEO

Technical foundations, searchable content and measurement. From structuring your website to deciding what to improve next.

Online marketing

Brand and social communication, campaigns and content. Planned around your audience, channels and current business priorities.

Project management

Bringing tasks, people and decisions together. A shared scope and clear next steps for work with several moving parts.

04 / Product & packaging

An idea. Made tangible.

Brand and product, developed together. From the initial concept through packaging to production preparation.

The colourful product world from the public Souldrops online store

Product manufacturing preparation

Coordinating specifications, samples and manufacturer discussions. Connecting the product concept with the practicalities of production.

05 / Go-to-market

Find your place in the market.

A good product needs a considered introduction. We connect product materials with a clear commercial story.

Rossmann Pet Coupon Days – cover
Product materialsChannelIntroduction

Product listing and go-to-market

Channels, listing materials and commercial communication. Preparing the way you present your product for its next market opportunity.

The next step

Where do we begin? With your project.

Tell us where you are and what you want to achieve. That gives us a starting point to discuss scope, priorities and how we work together.

I need a websiteI have another project

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