At first glance.
Brand, product and essential information have a clear order. Shape and wording work together to guide attention.
Packaging & Label Design
Packaging. Consider every detail.
Packaging and label design shaped around your brand and product. Visual direction and practical requirements, considered together.
Let’s discuss your packagingLAB2LABELBrandProductDetails
One family. More variety.
Related products, clearly differentiated variants. We consider the full range when shaping the label system.
From artwork to preparation.
We adapt artwork to the agreed production requirements. Responsibility for product information and final approval is clarified within the project.
The process in detail
How We Work — From Design to Print-Ready Files
Strategy & Positioning
We define the product's positioning, target audience and the competitive environment the packaging needs to stand out in. Business objectives drive the visual direction — not the other way around.
Competitor & Shelf Presence Analysis
We examine the visual landscape of the relevant shelf section: what defines the category, which approaches are overused, and where there is space for the product to stand out immediately.
Design Concept & Visual Direction
We develop two to three design directions — colour, typography, graphic style, imagery. The strongest direction is chosen together, and the entire system is built from that foundation.
Packaging Surface Design (All Panels)
We design all surfaces: front, back, side panels — with mandatory labelling, nutrition table, INCI list, barcode, batch code and all required regulatory elements for the category.
Print Preparation & Specification
Print-ready file preparation: bleed, safe zone, colour profile (CMYK/Pantone), barcode verification, die-cut, simulated proofs. The printer receives exactly what they need to work with.
Mockup & Retailer-Ready Pack
Photorealistic mockups in shelf and webshop environments, a retailer-ready sales pack, and a visual brand guideline for future rollouts. The project is done — the brand is ready to launch.
Frequently Asked Questions
What types of packaging can you design for?
Primarily FMCG categories: folding cartons, flexible packaging (pouches, sachets), glass and PET bottle labels, bottles, jars, tubes — in the supplement, cosmetic and food segments. Print preparation is included in the service, so files can be used with the client's own printer or our print partners.
What is the difference between retail-ready and standard packaging design?
Standard packaging design aims primarily for an attractive result. Retail-ready packaging design also accounts for planogram compatibility, mandatory labelling, shelf presence analysis, facing effects and digital display requirements. The result is not just visually appealing — it is listable and commercially effective.
Are mandatory labelling and print specs included?
Placement of approved mandatory product copy and print preparation can be part of the agreed work. Requirements differ by category: for example, INCI ingredient lists apply to cosmetics, while supplements have their own quantitative declarations. Responsibility for final regulatory review and approval is agreed separately in the proposal.
Can Lab2Label help with supplement packaging design?
Yes. The design accommodates supplement-specific quantitative declarations, warnings and approved product copy. NNGYK notification is not authorisation or approval of compliance. Final review for the actual product and target market is a separate task; the proposal defines the design scope.
How long does a packaging design project take?
A packaging design project typically takes 4–10 weeks, depending on the product category, the number of packaging surfaces, the complexity of print preparation and the approval rounds. For a product family (multiple SKUs, unified system), 8–14 weeks is realistic. A precise timeline is confirmed in the proposal once project parameters are defined.
How do we get started?
The first step is a free consultation where we learn about the product, category, target market and project parameters — whether it's a new product, a redesign or a localisation. We send a proposal within 5–7 business days with project scope and pricing.
The next step
Let’s discuss your project.
Tell us where you are now. We can then discuss the scope and how to work together.