Prepare.
We review the product, available materials and market goals. This makes it clear what is still needed for the introduction.
Go-to-Market & Product Listing
Go to market. One clear step at a time.
Channels, listing materials and commercial communication. We prepare the way you present your product for its next market opportunity.
Let’s discuss your launch- Product materials
- Channel
- Introduction
Choose the channel.
We explore commercial directions that fit the product and its current stage. Your own online store is considered as part of the full channel picture.
Make the introduction.
We bring the commercial story and agreed materials together. Retailers make the listing decision; we do not promise it as a guaranteed result.
The process in detail
The Go-to-Market Process — 6 Stages
Channel Audit & Market Analysis
We examine potential sales channels: retail, online, B2B, HoReCa. Competitor analysis, category positioning opportunities and primary market entry direction are defined at this stage.
Retailer & Distributor Strategy
We define the target retail and distribution partners, expected trade conditions and the steps needed to prepare for retail negotiations. Category rules, listing requirements and trade margin logic are all factored in.
Listing Materials & Pitch Deck
We build the materials needed for retail negotiations: product presentation, trade data sheet, shelf mockup, pricing structure and sales argument framework. These materials lay the foundation for a strong retail conversation.
Launch Plan & Timeline
We build the market entry timeline: when each channel launches, channel priority sequencing, what activations accompany the launch, and how online and offline elements are coordinated.
Channel Coordination & Activation
During launch execution we coordinate across channels: webshop, online campaign, retailer activation, trade marketing and B2B sales. Every channel works from the unified strategy.
KPI-Based Measurement & Optimisation
After launch we define key metrics: sales volume, channel-level ROI, stock turn rate, and conversion. Results feed into the next phase optimisation cycle.
Frequently Asked Questions
What does a go-to-market strategy engagement include?
A core engagement includes: channel audit, retailer and distributor strategy, listing preparation materials (product presentation, trade data sheet, pricing structure), a launch plan and a KPI measurement framework. The exact scope depends on the project phase and requirements — we detail this in the proposal.
Do you guarantee retail listing?
No. The commercial decision rests with the retailer — Lab2Label is a partner in preparing for retail listing and negotiations, not a guaranteed retail decision-maker. We prepare the highest-quality listing materials and strategy so that conversations begin with the strongest possible foundation.
Which channels can you build go-to-market strategy for?
Retail (supermarket chains, drugstores, pharmacies, health stores), online (own webshop, marketplaces: Amazon, eMAG, Allegro), B2B and HoReCa. During the channel audit phase we identify which channel offers the best first market entry point for the product.
Does brand and packaging work need to be done with Lab2Label too?
Not required. We can work on a standalone go-to-market engagement when brand and packaging are already in place. That said, the best results come when brand strategy, packaging and go-to-market strategy run as a single integrated process.
How long does a go-to-market project take?
Depending on channel complexity and required materials: 4–12 weeks. A standalone channel audit and strategy: 4–6 weeks. Full listing materials, launch plan and coordination: 8–12 weeks. The exact timeline is confirmed in the proposal.
How do we get started?
The first step is a free consultation where we learn about the product, target market, project phase and go-to-market goals. We send a structured proposal within 5–7 business days — with defined scope, timeline and pricing.
The next step
Let’s discuss your project.
Tell us where you are now. We can then discuss the scope and how to work together.